Product scribbles

ABOUT ME

A person holding a nintendo wii game controller

My name is Fredrik Andresen and I work as a Product manager @Bokio. This is my personal space to note down my journey in product with my own reflections and learnings.

I’m passionate about product management because to me it’s all about driving impact by bridging the gap between Tech, UX, and Business. The aspect I enjoy the most is the teamwork and collaboration needed to leverage our strengths into meaningful outcomes for users.

With a background in UX design, I specialize in simplifying complex problems and crafting intuitive solutions that resonate with users. Last couple of years I’ve combined that with a personal focus on leveraging data to drive insights to guide decisions, shape strategies, and connect our work to real results.

KEY BELIEFS

User-Centric Problem Solving

With a background in UX design, I believe in the foundation of simplifying problems and crafting intuitive solutions that focus on the end-user experience.

Cross-Functional Collaboration

I’m passionate about uniting diverse teams in tech, design, data, and business to create something greater than the sum of its parts.

Data-Driven Decision Making

I worked a lot to elevate how I extract and use data to prioritize product decisions, measure performance and user behavior to inform product strategies.

Strategic Thinking & Execution

I focus on balancing usability, feasibility, and business viability to ensure product outcomes that matter.

Expert of the users

The same as Teresa Torres, I'm also a firm believer of continuously talking to users. I aspire to fight both user research and UX to know the users the best.

Scribbles about product and simplifying the complex

BY FREDRIK ANDRESEN

SCRIBBLES ABOUT PRODUCT

01

Learnings from the Product Trio

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Product Discovery and how to implement it

03

Case: Don’t create an invoice like an invoice

04

Case: Rehaul of our invoice design and why we did it

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